INSIGHT

Watching a great movie can help people process emotions, gain new perspectives, and find answers to personal challenges, all while they believe they are just simply being entertained.

IDEA

We aim to highlight that watching films on Mubi goes beyond mere entertainment—it’s an experience that enriches your mind and soul. Through carefully curated films, Mubi helps viewers uncover new perspectives, discover deeper aspects of themselves.

Here, Mubi wants to empower the idea that cinema can be a powerful tool for introspection, healing, and ultimately, making life happier.

This is an integrated campaign with TVC, OOH and Big Idea proposal board.

CONCEPTING & IDEATION: Zoe Nhi Phan

EXECUTION: Zoe Nhi Phan